Share this article on FacebookShare this article on TwitterShare this article on LinkedinShare this article on RedditShare this article on PinterestExpert Author Ariel Hyatt
I travel a lot to speak at music conferences and I see this all of the time: Musicians squirming in their seats as I present ideas on how to improve their marketing. The idea of having to do one more thing is just unbear able to them, and they literally begin to melt down in front of me.

One of my best friends is an artist – a dancer – and she literally takes to bed after she has to write a press release; it literally makes her sick.

You will NEVER achieve the success you want it if you try to do it all alone and take on things that stop you dead in your tracks!

I can not stress this enough: You MUST learn to delegate, and get the stuff that makes you completely stressed out off of your plate.

Two issues are up for you right now from reading this:

You can’t afford to pay someone to help you
You don’t want to give up control and you feel a need to do it all yourself

Step 1: Figure Out What To Delegate
The first step in your journey is you need to figure out what you want to get off of your plate. Is your MySpace page hogging up too much time? Do you need help with PR & Marketing? Do you just need someone organized to help you file papers and organize your home office?

Step 2: Write A “How To” Guide For Each Task
I urge you to take the time to do this BEFORE you get anyone in to help you! Take a few hours to write a guide on each task explaining it exactly the way you do it. This is called systematizing and it will be critical for your success in achieving your goals around outsourcing. Imagine that the person you are writing these guides for has NEVER done any of the tasks you are about to assign. Type them out.

This is CRITICAL to your success with delegating because when people are left to their own devices they may not perform in the way you want them to.

Start With Small Tasks – 1 to 2 Hours at Most
Start with small tasks that can be achieved in an hour or two to see if your new intern / assistant is up for it (not everyone will be good at everything) and make sure you ask them what they would like to focus on – Facebook or MySpace. Or maybe they are better in person, and they want to pass a clipboard around at your show to help with newsletter sign ups.

Or maybe they are creative writers and their talents will be best used writing press releases or designing logos and graphics for posters, flyers and websites.

Hold Them Accountable
If they are working for college credit make sue they provide you with a spreadsheet of all they are doing, or at least a report that breaks down their time and what they did with it. They will probably need to do this for school anyway.

Inspect and comment on their actions – remember when you were in school how you were graded and checked-up on. If you do not inspect the work that interns are doing for you they may go off course.

Where To Get Good Marching Orders

Cyber PR’s Sound Advice

I have written many step-by-step guides on how to be your own publicist, how to get reviewed on blogs, how to get started on Twitter, how to install Facebook apps, etc. Look through my articles, have your new intern read them and follow along to the letter!

Bob Bakers Buzz Factor

I love Bob and he writes great material and wonderful books that your intern can read and follow along. I love his MySpace and Guerilla Marketing books – buy them.

Derek Sivers’ Blog

Derek has many marketing tips plus a great FREE book to download to get your interns motivated.

Inner Rhythm

Download Kavit’s free ebooks here. They will walk your interns through the new realities of the music business. Start with the fabulous “How To Design A Winning & Profitable Music Business.”

New Music Strategies

Andrew Dubber’s New Music Strategies attempts to unpack and explain what’s going on in the online music environment – and from that, develop strategies. I love his eBook called “20 things” it’s indispensable

Rockstar Life Lessons

Carla Lynne Hall is my Mastermind forum manager and an amazing strategist herself. Her blog is wonderful too! I suggest diving into the “Recession Proof Musician” series.

Chris Brogan’s Blog

Expert social media strategist Chris Brogan has a great blog packed with ideas on how to create a social media strategy that works for you, and yes a great series of ebooks too.

The Musicians’ Atlas

An indispensable guide to help with tour PR, and marketing

CD Baby Podcast

Free audio podcasts for download crammed with ideas to get your interns motivated

The Indie Bible

I love this wonderful directory of outlets to send your music for every imaginable genre; plus tips written by industry thought leaders.

Step 3: Go Get Help
Here are some solutions to consider… this is my guide to getting the help you may need. I broke it up starting with free solutions that won’t cost you more than your time to options that you will pay for:

By yanam49

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